The management of advertising by Julian Lincoln Simon

Cover of: The management of advertising | Julian Lincoln Simon

Published by Prentice-Hall in Englewood Cliffs, N.J .

Written in English

Read online


  • Advertising -- Management.

Edition Notes

Bibliography: p. 267-274.

Book details

Statement[by] Julian L. Simon.
LC ClassificationsHF5823 .S562
The Physical Object
Paginationxii, 287 p.
Number of Pages287
ID Numbers
Open LibraryOL5219861M
ISBN 100135486858
LC Control Number75129508

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